about us

Our Purpose

There is an ongoing evolution in the real estate industry as real estate brokerages explore new and better ways to serve their publics through improved technologies and enhanced education opportunities for their sales staff. Coldwell Banker Vanguard Realty is committed to leading the charge to provide better service for the purchasers and sellers who use our services and for the real estate professionals who deliver them.

Our vision has long been, “to be recognized as the most professional and innovative real estate organization in our market” and our mission “to foster excellence in real estate through our career enhancement tools and programs for our customers and employees.” Today we meet both our vision and our mission by providing our sales professionals with tools and career enhancement programs that are not available at any other brokerage and that aid our real estate professionals in better meeting their customers' needs.

The company's commitment to providing quality tools, programs and service is evidenced by market leading per-agent productivity. Coldwell Banker Vanguard Realty is also a national leader, among the largest Coldwell Banker brokerages, in productivity; the result of hard work by our sales staff and tools for customers and agents that are not available at other brokerages.

Our History

Vanguard Realty was founded in Orange Park in 1977. Its co-founder, Pete Dalton, became the sole owner of the company in 1981 and joined the Better Homes & Gardens Real Estate Network in 1982. Founded on the belief that the real estate experience could be improved for all parties, the company was a market leader from its inception focusing on agent development and quality personalized service. More concerned with quality than quantity Vanguard was satisfied to remain in the Orange Park market until the late 1990s at which time it began to explore other markets.

In the late 1990's through the mid-2000's, the company used superior technology and programs to grow to a total of more than 20 offices in both North Florida and the Florida Keys. By using tools other agencies did not have, Vanguard and its sister company Schwartz Property Sales, which is still located in the Florida Keys, grew to be market leaders in both markets.

In 2010 Dalton had the opportunity to purchase the Coldwell Banker franchise in North Florida. Long a believer that nationally Coldwell Banker is the strongest real estate brand with the best tools in the real estate industry, he purchased the franchise and set about making it the premier real estate brokerage in the market. He divested his Florida Keys brokerage by selling it to his managers, created the Concierge Service Department, built Connect U, developed VNET, the company's proprietary intranet, realigned services and created a real estate brokerage that is annually a leader in growth and innovation.

Today's Coldwell Banker Vanguard Realty is a full-service real estate brokerage dedicated to quality, not quantity, that succeeds in meeting the needs of its customers and its real estate professionals.

Our Values

If you do the right thing, the right way; and if your heart is in the right place and you are consistent, your hard work will pay off.


"You don’t get results by focusing on results. You get results by focusing on the actions that produce results.”
– Mike Hawkins


“Allow your passion to become your purpose, and it will one day become your profession.”
– Gabrielle Bernstein


"Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”
– Andrew Carnegie